Hyperice
Helped lead the visual design and user experience of Hyperice’s new e-commerce platform. We wanted to create an elevated digital experience that offers a deeper education and product discovery, while inspiring customers by bringing to life the brand story and promise: to move better for longer.
The Problem
Hyperice’s old e-commerce platform was not serving their customers well as individual product pages were buried, and product categories were difficult to understand. We focused on bringing clarity to the site’s information architecture, providing education around product categories as well as popular products easier to discover.
Old
New
