Google Store
As part of an embedded UX team within Google, Dallas designed and lead end-to-end transactional experiences for Google Store. Her focus as a part of this team has been re-imagining the product configuration experience for Pixel devices, as well as solely leading and designing the AT&T wireless activation experience for Google Store.
The Problem
The old Google Store configuration experience was composed of a series of single pages or “steps” for each product configuration attribute. This experience increased user friction as it contained a generous amount of clicks to get through the configuration funnel, as well as did not provide the user with a comprehensive overview of their previous configuration choices.
The Solution
Created a flexible single page configurator for all Google devices. The most complex product configuration condition was for Pixel phones, so the system was designed based off of this most complex use case then scaled down to fit more simple products. This system lets users focus on one decision at a time while still maintaining the ability to review past choices, easily edit them, and understand the dependencies of how their current choice may impact future choices. This system also allows users easily be able to dynamically see how their choices at each stage impacts the total product price.
