Coach (Tapestry)
While at BASIC/DEPT, we were tasked with reimagining the product landing pages and product detail pages for Tapestries three brands (Coach, Kate Spade, & Stewart Weitzman). We were to create a global PLP and PDP strategy that would not only bring consistency across all three brands, but allow users to more easily discover the products that are right for them.
The Ask
Evolve the 3 Tapestry brands Product Landing Page (PLP) & Product Detail Page (PDP) experiences through the lens of Coach. Dallas was primarily in charge of the PLP system so the following explorations will be focused primarily on PLP.
Old Coach PLP
System Theory
Collections/Families PLP (Scroll Based)
Explore a stronger PLP+ system to promote and merchandise collections, drops, bag families, ext.
Shop by Color
An experience that gives users a way to quickly navigate and discover products based on color interest.
Adjustable Grid Density
Customize your PLP search by number of items or depth to ensure a more relevant display for users browsing needs. (Mobile users could pinch and zoom).
Dense Grid Interactions
An experience that allows users a way to see more products at once while still giving them the ability to focus on one product at a time.
Experience Views Bar
Creating the opportunity for users to easily switch between different shopping experiences or “modes” of viewing the PLP dependent on their specific shopping needs and interests.
Mobile
Desktop
Shoppable Image Enhancements
Exploring how campaign, lifestyle, and UGC can work harder and be more adaptable – and ways to integrate within the PLP grid. Shoppable lifestyle interstitial moments and corresponding product previews or ‘bugs’ that allow users to quickshop and add to cart or drive to PDP.
Dynamic Product Curation/Buckets
Based on user’s past behavior, showcase and promote real-time, dynamically curated product buckets to tailor the experience. These buckets or tags could direct users to curated PLPs related to the tagged topics, promoting user discovery.
Old Coach PDP
PLP Explorations
PLP Interstitials
Bucket Landing Pages
Personalized PLP
Visual Filtering & Subcat Routing
Immerse and educate the user by providing relevant and curated filter options like heel height, size, material, length, pattern, strap length, ext.
Header
Materials & Color
Trending
Modular Interstitials
A flexible system to house an indefinite amount of curated buckets, education, filters, ext.
Sizing Education with Filtering
Shop by Fit
Delivery
The delivery for this project was an entire flexible PDP system consisting of all of the many different PLP experiences and modules that were explored.
