Wilson
For Wilson Sporting Goods, Dallas was tasked with solely redesigning all garment tags, garment bags, and hangtags for their global relaunch of their clothing offerings. This relaunch focused on reframing Wilson clothing to be competitive within the space of other sportswear brands – merging sports function with streetwear.
The Ask
Dallas’ task was to redesign the Wilson tag system to reflect their new sportswear brand positioning: mixing traditional athletic wear with streetwear attitude. Dallas created a system that elevates the Wilson sportswear brand with a minimal yet bold typographic aesthetic while still maintaining the brands heritage and recognizability.
Photo Credit: Ricky Kluge
Foldover Tags
Photo Credit: Ricky Kluge
